Background
The TCF established the Mobile Premium Messaging Services working party in August 2007 to prepare a non regulated industry code of practice to set standards for telecommunication service providers, content service providers and content providers, covering issues such as the customer authorisation and notification process, advertising requirements and additional rules relating to subscription and chat services.
The Mobile Premium Messaging Services Code was endorsed by the TCF in February 2008; and subsequently replaced by the new Mobile Messaging Services Code in March 2011.
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