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Marketing of alternative broadband services during the transition away from copper.

What it is

New Zealand telecommunications consumers are experiencing a period of transition where New Zealand telecommunications infrastructure providers are shifting away from the provision of copper-based network technology to new, more advanced technologies.

The TCF support initiatives that ensure consumers are well informed of the different technology options available that best suits their needs, and that they understand their rights to access telecommunications services.

The Commerce Commission has published guidelines under section 234 of the Telecommunications Act 2001 which provide advice on matters to be included in an industry code developed by the TCF.

The guidelines set out outcomes and principles to ensure that consumers transitioning off copper-based services are able to make informed choices about alternative telecommunications services and the marketing of those services to consumers.


The TCF has commenced with its code development project. The Commerce Commission has set an expectation to develop a Code in 60 working days based on their published guidelines.

The TCF is developing the Guidelines into two codes:

1. TCF Broadband Marketing Code:

  • The purpose is to ensure Consumers are given clear, accurate and up-to-date information about the technical and performance characteristics of broadband Telecommunication Services.

2. TCF Copper Transition Code:

  • The purpose of this Code is to ensure Customers transitioning off Copper-Based Services are able to make informed decisions about what Alternative Telecommunications Service is best for them and to improve the Marketing of services in this scenario

The Codes will be published in March 2022.

Working Party Members

  • 2degrees
  • Chorus
  • Enable Networks
  • Spark
  • Trustpower
  • Tuatahi First Fibre
  • Vocus

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Last Modified On Wednesday, 2 March 2022