Encouraging the responsible and compliant delivery of mobile messaging services to consumers.
What is it
The Mobile Messaging Services Code sets out the rights and obligations for the advertising, promotion and operation of mobile messaging services.
The Working Party has been re-established to review the Code.
An updated Voluntary Mobile Messaging Services Code incorporating any clause revisions and Code Compliance requirements.
Who it applies to
- Mobile Content Providers
- Mobile Content Service Providers (“Aggregators”)
- Telecommunications Service Providers
Who it affects
Consumers who opt-in to receive mobile messages via a service, or receive text alerts from a business they have a relationship with.
The revised Code will be issued for public consultation to Aggregators, the Advertising Standards Authority, the Department of Internal Affairs and other interested parties who will be invited to submit on the proposed changes to the Code.
Working Party Establishment
The original Code was approved by the TCF in 2010.
The Working Party was re-established to review the Code. This review is focussed on:
- reflecting the ongoing changes in the mobile messaging market;
- covering provisions that protect consumers; and
- ensuring mobile messaging services not only meet legal and regulatory obligations but reflect best practice.