Mobile messaging services

We encourage the responsible delivery of mobile phone Messaging Services that are compliant with legal and regulatory obligations

This relates to consumers who opt-in to receive mobile messages via a one-off or subscription service such as weather announcements, train delay alerts and virtual chat services.

The Mobile Messaging Services Code sets out the rights and obligations for the advertising, promotion and operation of all premium and non-premium mobile messaging services to promote informed, fair and safe use of these services.

Who to contact

For any queries regarding mobile messaging services, please contact your mobile phone service provider.

Any enquiries relating to advertising, should be directed to the New Zealand Advertising Standards Authority (0800 234 357).



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