Encouraging the responsible and compliant delivery of mobile messaging services to consumers

What it is

The Mobile Messaging Services Code sets out the rights and obligations for the advertising, promotion and operation of all premium and non-premium mobile messaging services.


To provide guidelines for aggregators, content providers and telecommunication service providers on the best practice management of mobile messaging services in New Zealand.

Who it applies to

  • Mobile Content Providers
  • Mobile Content Service Providers (‘Aggregators’)
  • Telecommunications Service Providers

Who it affects

Consumers who opt-in to receive mobile messages via a service, or receive txt alerts from a business they have a relationship with.

Document status

Document type: Self-regulated code
Document version: November 2021

Signatories to this Code

Looking for something else?

Mobile Messaging Services – Consumer information

Information for consumers about mobile messaging services

Find out more



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