Product Stewardship in action
The most effective product stewardship programmes make it easy for people to do the right thing.
RE:MOBILE is the telecommunications sector’s product stewardship scheme, helping recover valuable materials, keep waste out of landfill and support positive environmental outcomes.
Together, New Zealanders have now recycled more than one million mobile phones through RE:MOBILE.
This not-for-profit scheme is managed by the TCF and encourages New Zealanders to donate their unwanted mobile phones and accessories for re-use, refurbishment, or recycling. Its aim is to reduce the environmental impact of these devices and equipment and raise consumer awareness.
Scheme Overview
The scheme aims to:
- Reduce the environmental impact of unwanted mobile phones and their accessories in New Zealand
- Create a sustainable circular economy by re-using, refurbishing, and/or recycling devices or the valuable materials that each device contains
- Increase consumer awareness and change behaviour about mobile phone product stewardship
- Increase consumer confidence in the industry by establishing appropriate standards of practice and accreditation for product stewardship
- Enable a collective and collaborative solution to the responsible management of end-of-life mobile phones and accessories.
Product stewardship that delivers
RE:MOBILE demonstrates how industry collaboration, nationwide collection networks and consumer participation can work together to achieve positive environmental outcomes.
Since launch, the scheme has:
- Collected more than 1 million phones
- Diverted significant electronic waste from landfill
- Supported Sustainable Coastlines
- Extended the life of devices through reuse and refurbishment